In a $300 billion global industry still trading on gut instinct, Trot To Market is redefining how horses are bought and sold with verified data, AI insights, and a future proof model that protects buyers, sellers, and the animals we love.
Buying a horse should feel exhilarating - not like a gamble
For too long, novice buyers and hobbyists have been left in the dark, relying on word-of-mouth, patchy paperwork, and out-of-date seller stories. Misinformation, hidden health issues, and unverifiable claims have turned horse trading into a game of chance.
Our AI-powered platform will bring radical transparency to the equestrian world, with data-driven profiles, vet-certified health reports, ownership history, and smart recommendations, all in one simple-to-use marketplace.
Because when you remove the guesswork, you unlock the magic of finding your horse with confidence.
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Our platform reads between the lines, analysing health records, history, and trends to provide real-time insights buyers can rely on.
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No more murky seller claims. Every listing will be backed by certified data, including vet-reviewed summaries and traceable documentation.
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Whether you’re a hobbyist buying your first horse or a pro making strategic choices, our platform will make equestrian buying feel modern, safe, and refreshingly clear.
We’re building more than a platform.
We’re shaping a future where transparency is the norm, not the exception, where every sale is safer, faster, and fairer for buyers, sellers, and horses alike.
We give hobbyyists buyers the tools professionals rely on AI-generated insights, certified listings, and secure transactions, without the complexity or confusion.
In doing so, we’re creating a safer, smarter, and more ethical marketplace that benefits buyers, sellers, vets, insurers, and animals alike.
Join a startup mission to modernise a $300B market with verified data, AI tools and trusted partners.
Your support helps protect buyers, elevate sellers, and improve welfare for horses globally.
Be part of the founding story. We're ready to launch and you're invited to the starting gate.
“The horse looked perfect… until the vet arrived.”
In our survey of equine buyers and professionals:
- 76% experienced scams or misleading sales listings.
- 91% flagged financial or health risk as the biggest barrier to buying.
- 83% said they would prefer an app with verified horse data and vet-approved health summaries.
“After years in the horse ownership, I kept seeing good people make bad purchases. No data. No vet history. Just crossed fingers. That’s when Trot To Market was born.”
"I think it could be utilised more, but would need to be more widely accessible."
“I was sold a horse with a completely different health history. I lost my deposit and had no comeback.”
"Too many scammers stealing info and presenting it as their own."
Join us at the earliest stage of an AI-powered marketplace poised to bring trust and transparency to a $300B+ global industry.
No pressure. Just a genuine conversation about building something better.
